Door way pages
Note: Search Engines frown upon doorway pages that contain no content and are strictly used as a means of deception. The doorway pages we are referring to are content rich pages that focus on just a few keyword phrases.
A doorway page, also referred to as a gateway, bridge or entryway page, is a web page specifically designed to rank high in the Search Engines for a specific keyword or keyword phrase. Not just a blank page with a link that redirects to your main page, but a powerful, content rich page packed with your keywords.
Creating Keyword Specific Doorway Pages
If you're doing business on the Internet then you know the importance of ranking high in the Search Engines. The competition is fierce, but it can be done. What I am about to reveal to you will increase your traffic immensely, but it must be done correctly. The goal is to create powerful doorway pages that not only rank high in the Search Engines, but are Search Engine friendly and provide valuable content for your visitors.
Choosing Effective Keyword Phrases
First of all, select three - four of the most specific keyword phrases that best describe your website. If your website is about dog grooming, then your keyword phrases might be: Dog Groomers Salon, dog grooming, pet care, pet groomers. Place these keyword phrases, separated with a comma, in your KEYWORD meta tags between the HEADING tags of your HTML.
Example:
<META name="KEYWORDS" content="Dog Groomers Salon, dog grooming, pet care, dog groomers">
Writing A Descriptive Sentence
Write a descriptive sentence about your website packed with your keywords for your DESCRIPTION Meta tag.
Example:
<META name="DESCRIPTION" content="Dog Grooming Tips From Top Professional Pet Groomers">
Writing A Descriptive Title
Write a descriptive TITLE for your page that includes your KEYWORDS.
<TITLE>dog grooming tips from the dog groomers salon</TITLE>
Notice that the TITLE is written in lowercase letters. Write your TITLE just like your potential visitor would type it in at the Search Engines when performing a search. Most people will type their search terms in lowercase letters. Place your most important keyword phrase first followed by the name of your website.
Placing Keywords Within A Heading Tag
Some Search Engines place relevancy on text displayed within a HEADING tag. Place a descriptive title within a HEADING tag at the top of your page.
Example:
<H2>Dog Grooming Tips From Professional Dog Groomers</H2>
Placing Keywords Within An Image Tag
Your doorway page should load very quickly, so keep your graphics to a minimum. Make sure you don't include any banners and use ALT tags with all of your images.
Example:
<IMG SRC="yourimage.gif" HEIGHT="90" WIDTH="120" ALT="dog grooming tips from professional dog groomers">
Placing Keywords Within Comment Tag
In addition to placing your keywords in your Meta tags, Title, and Image tag, you can also use the Comment tag. Comment tags can be used throughout your page to organize your content and make updating easier. They also provide another great way to place your KEYWORDS. They won't be visible on your web page, just in the HTML.
Example:
<!--Begin Dog Grooming Navigation-->
<!--End Dog Groomer Navigation-->
Providing Valuable Free Content
The key to creating powerful, keyword rich, Search Engine friendly doorway pages is to provide some valuable content. In the body of your web page, provide your visitors with a free article or report with your keywords listed throughout. If you create more than one doorway page, you'll need to provide a different article or report for each page. Make sure you don't go over board with your keywords, as you can be penalized. In addition, make certain that your article or report sounds good and not just thrown together to get your keywords listed.
Example:
Dog Grooming Tips From The Top Professional Dog Groomers
Doorway Page Structure
<HTML>
<HEADING>
<META name="KEYWORDS" content="Dog Groomers Salon,dog grooming,pet care,professional pet groomers">
<META name="DESCRIPTION" content="Dog Grooming Tips From Top Professional Pet Groomers">
<TITLE>dog grooming tips from the dog groomers salon</TITLE>
</HEADING>
<BODY>
<H2>Dog Grooming Tips From Professional Dog Groomers</H2>
<!--Begin Dog Grooming Navigation-->
Navigational links
<!--End Dog Groomer Navigation-->
Article or Report
</BODY>
</HTML>
Saving A Doorway Page
After you've created your doorway page, save your page using one of your keywords.
Example:
dog_grooming.html
If you're creating many pages, simply add a number to the end of your page.
Example:
dog_grooming_1.html
dog_grooming_2.html
pet_grooming_1.html
pet_grooming_2.html
dog_groomer_1.html
dog_groomer_2.html
Submiting A Doorway Page
When you're ready to submit your pages to the Search Engines, submit only one page each day. If you've created several pages you'd like to submit, you may want to create an additional page that contains links to each of your doorway pages. That way, you can submit just your links page and let the Search Engines crawl the rest of your links.
Creating doorway pages is a powerful way to increase your website traffic. However, all of your pages should provide valuable content and be specifically designed to rank high in the Search Engines. If done properly, you won't have any need for a doorway page. Your content and web design should stand on its own.
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
More Search Engine Tricks Articles
More By Developer Shed
developerWorks - FREE Tools! |
This demonstration gives you an overview of IBM® Rational® Build Forge Express Edition, a global offering that provides a framework to automate and execute software processes. Rational Build Forge provides a software assembly line that can support all of your tools, technologies, and platforms so you can achieve a repeatable, reliable, and traceable build and release process. FREE! Go There Now!
|
|
|
|
Join us for this on demand webcast to learn about developing complex systems more quickly and efficiently. We'll cover market drivers for developing, governing and reusing systems software assets and how you can develop system software assets with Rational Asset Manager. FREE! Go There Now!
|
|
|
|
Download a free trial version of IBM Rational Developer for System z, software that can help you deliver core development capabilities; the power of Java Platform, Enterprise Edition (Java EE); and rapid application development support to diverse enterprise application development teams. With comprehensive development tools to help create, deploy and maintain traditional enterprise and composite applications, Rational Developer for System z enables developers with different technical backgrounds to easily participate in important technology projects. FREE! Go There Now!
|
|
|
|
Download a free trial version of IBM Rational Software Analyzer Developer Edition V7.0 to identify bug defects earlier in the software development cycle. Rational Software Analyzer is an extensible software development solution that reduces the expense of bug-fixes by enabling static analysis code reviews and bug identification very early in the development cycle. FREE! Go There Now!
|
|
|
|
XML has become a common way of storing business data as flat files and many data server vendors including IBM have provided ways to store this data within relational database systems. Increasingly collections of XML files are accessed like databases using an xQuery and other XML standard mechanisms. Businesses find the need to combine the traditional tabular structured data with XML formatted data. In this webcast, you’ll learn about IBM’s WebSphere Federation Server technology, which provides users with the ability to integrate these two data formats. FREE! Go There Now!
|
|
|
|
Join this Rational Talks to You teleconference on December 11 at 1:00 pm ET to get tips on building your own plugins with Rational Method Composer. Get your questions answered! FREE! Go There Now!
|
|
|
|
Discover how Rational tools and best practices for testing can make your job easier. The new Rational Testing eKits provide you with valuable resources – including demos, webcasts, tutorials, and articles – that help you address your specific testing needs across the software lifecycle. Five new eKits are available covering the topics of Requirements and Test Management, Functional Testing, Performance Testing, Code Quality and Embedded Systems, and SOA and Web Services Testing. FREE! Go There Now!
|
|
|
|
Because access to government information continues to be an area of concern for many U.S. citizens with disabilities, the U.S. government enacted Section 508 of the Rehabilitation Act in 2001 to ensure that government agencies create accessible Web content, enabling all citizens to access the information they need. A fully accessible Web site makes Web content accessible to all individuals, including those with disabilities, who may be accessing Web content via a variety of user agents. Common user agents include standard Web browsers, text-only browsers, assistive devices and mobile devices such as cell phones or personal digital assistants (PDAs). FREE! Go There Now!
|
|
|
|
Get a free trial download of the latest version of IBM Rational Functional Tester V7.0.1. Rational Functional Tester is an automated functional and regression testing solution for QA teams concerned with the quality of their Java, Microsoft Visual Studio .NET, and Web-based applications. FREE! Go There Now!
|
|
|
|
The Eclipse community is constantly working to extend Eclipse's functionality. In this webcast, learn about some of the most important and feature-rich projects under development. From multi-language support to plug-in development, tune in to see what Eclipse is capable of now. FREE! Go There Now!
|
|
|
|
All FREE IBM® developerWorks Tools! |