Do I Have To Be Number One in Google To Have A Successful Website? - But, before you...
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But, before you start driving traffic to your website, make sure your website is ready for new visitors. You must give visitors a reason to stay at your website and come back again in the near future. Give them valuable information that is going to quickly solve their problem. Give them a reason to tell your friends about your website. Give them some incentive to sign up for your newsletter by giving them a free report that will help them solve a common problem they may be facing. For example, "How to..." or "The Top 10 Ways to..." are great beginnings to your free report.
Once your website is full of problem-solving information it's time start driving traffic. You should use a combination of both online and offline methods to get people to visit your website.
Offline traffic methods
1. Put your website URL on all of your collateral including your business card, stationary, brochures, your print advertising, your Yellow Pages ads, and anywhere else your business name appears. If you have a sign on your office building include your website URL.
2. On the back of your business card, offer a free report and include a website URL that leads the reader directly to a specific page on your website (a landing page) that describes how your free report will solve their problem. You can even have a series of free reports, each with a separate landing page that leads visitors to different promotional campaigns based on their search phrases.
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