Do I Have To Be Number One in Google To Have A Successful Website?
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Imagine what your business would be like if you were listed number one in Google when someone searched for your product or service.At no cost to you, you'd have hundreds or even thousands of highly targeted potential customers coming to your website every day. It would be like shooting fish in a barrel. If you sell a quality product or service, your profit potential is unlimited.
I see people all the time bragging that their website is listed number one in Google for a specific search phrase. When I Google their specific keyword phrase, they do come up number one. Then I look at their traffic statistics and they are ranked over 2 million on alexa.com. That means hardly anyone visits their website. Then I check to see how many people actually search those keywords at inventory.overture.com. Maybe 10 or 20 people a month search for that combination of keywords. Does being number one in Google for an obscure search phrase help your business? I don't think so.
I'm not going to kid you, getting to number one in Google is no easy feat. And staying there can be a full time job if you're in a competitive market. There are many tips and tricks I can teach you to raise your search engine ranking but I'll save that for another day. Today I want you to try a different perspective...
Can my website be successful without a high search engine ranking?
Absolutely! Finding your website through the search engines is just one way for potential customers to find you. There are many other ways to drive traffic to your website that are much easier than trying to be listed on the first page of the search engines. You can use a variety of online and offline tactics to attract visitors to your website.
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