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SEARCH ENGINE TRICKS

Discover Which Sales Triggers Are Most Effective When Mixed With SEO!
By: Jase Dow
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    2004-12-30

    Table of Contents:
  • Discover Which Sales Triggers Are Most Effective When Mixed With SEO!
  • Online or offline...
  • If people buyto...
  • People will buy...

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    Discover Which Sales Triggers Are Most Effective When Mixed With SEO! - If people buyto...


    (Page 3 of 4 )

    If people buyto make life easier
    then ask yourself...

    are you able to name some improved conveniences?

    If people buy to improve safety,
    then ask yourself...

    does your product improve security or make people feel safer?

    You can see how having an understanding WHY people buy, can actually change the way you present your content. These types of questions will often help you with writing much more compelling copy because you are writing with a focus that includes a reason to respond now.

    But wait!...

    Are these the only reasons why people buy? Absolutely not! Start by creating a list of your own "triggers" or things that caused you to "make up your mind" to buy.

    The more you explore your target audience's mindset, the more fascinating this can become. Of course we have not even touched on a fraction of the many "triggers" that are at work in people's minds when they are reading Web pages.

    If you want some more buying triggers to consider, I'll give you a few more

    People will buy to for specific brands (usually it has to do with prestige)
    People will buy to educate themselves
    People will buy to improve their health
    People will buy to settle their fears

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