Determining the Value of Your SEO Service - Sometimes all this...
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Sometimes all this is as simple as finding a duplicate URL somewhere that we didn't know about and other times after months of research we find that a client links out to sites that link out to other sites using spammy techniques. These types of things have to be under constant analysis, even if a site performs well. Heading off problems before they occur is a big part of the SEO game, and plays heavily into pricing.
Pricing is a big deal for the average business owner and it should be. However, pricing alone should not be the deciding factor in which SEO provider you choose. Find out what services you'll be getting. If you get the impression that the SEO is done after a few hours of up front work, you may not be getting enough investigation for potential or existent, yet unknown, problems. This can cost you later on.
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