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SEARCH ENGINE TRICKS

Determining the Value of Your SEO Service
By: Stoney deGeyter
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    2007-05-16

    Table of Contents:
  • Determining the Value of Your SEO Service
  • A year ago...
  • Most SEO companies...
  • Continuous Optimization Services...
  • Sometimes all this...
  • On the other...

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    Determining the Value of Your SEO Service - Continuous Optimization Services...


    (Page 4 of 6 )

    Continuous Optimization Services

    Recently we've changed our overall outlook on the month-to-month SEO services we provide. This is largely due to the number of clients that come to us each month after having been penalized by one or more engines because of previous SEO work performed which ran afoul of the search engines. Rarely do these cases allow for a quick fix which puts them back into the top positions overnight. With the suspected Google sandbox, over-optimization penalties and aging delays, many of these sites must go through a rather lengthy period before they are placed back in the index and allowed to perform well in the search results, long after penalization issues have been resolved.

    We look at what we provide similar to having an investigator on retainer. Our job, each month, is to continue to seek out potential problems that may now, or in the future, be keeping our client's sites from performing as best as they can possibly be. If our clients are not in the first page for all their targeted ROI phrases, then our job is to find out why. And then if they are not in the top 5, our job is to analyze what it takes to get them there. And if they are not in the top 3 then we need to see what the competition has going for them that our client doesn't. And if they are not in the top spot, our job is to find and eliminate all potential external barriers, no matter how small. And all of this must be done while maintaining the integrity, usability, and performance of the client's site.

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