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SEARCH ENGINE TRICKS

Determining the Value of Your SEO Service
By: Stoney deGeyter
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    2007-05-16

    Table of Contents:
  • Determining the Value of Your SEO Service
  • A year ago...
  • Most SEO companies...
  • Continuous Optimization Services...
  • Sometimes all this...
  • On the other...

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    Determining the Value of Your SEO Service - A year ago...


    (Page 2 of 6 )

    A year ago, the bulk of our optimization occurred in the set-up phase, with the monthly optimization consisting of a few hours of link building, rankings monitoring and on-page tweaking. Now, the set-up is just a mere fraction of the hours that go into each optimization campaign. The continual analysis performed on each account every month does not exceed that of the set-up, but add a couple months worth of optimization together and it does. Expand that to a six or twelve month campaign and the man hours of research and analysis performed far exceeds the initial set-up process. And believe me; we do a considerable amount of research up front!

    Differing Pricing between SEO Companies

    SEO providers come in all shapes and sizes. We often have potential clients come to us price shopping. They are not comparing our services with our competitors, but they are comparing our pricing with our competitors. In that battle we lose almost every time, and the reason for that is because there is always an "SEO" company that will work for less. With SEO, however, you usually get what you pay for. If you want a cheap service, you'll get cheap results.

    "But isn't SEO all about top rankings? If firm X can provide top rankings for less, shouldn't I go with them?" This is standard fare from bargain shoppers, but the basic questions to ask yourself is this: do you want top rankings or do you want more business?

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