Determining the Value of Your SEO Service
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Every once in a while I review our SEO pricing models to ensure that we remain competitive.Pricing search engine optimization has always been a real sticking point for me because there is no one-size-fits-all pricing metric. As I began our most recent review of our pricing something really started to become quite obvious; search engine optimization is requiring more and more research and analysis than it ever did before.
After doing SEO for several years (since 1998) I recently put all of our regular SEO duties into a spreadsheet and noting the amount of time spent on each activity on a one-time basis, monthly basis, and a per-page basis (both one-time and monthly). This format allows me to quite easily see the man-hours and costs involved in each distinct duty that we perform over the course of an SEO campaign. It also allows me to see the changes that occur in our SEO processes.
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