Crafting Perfect Keyword Phrases - Finding Your Own Keywords
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If your site isn’t about fishing, it’s pretty hard to use the phrase fishing lures as your bait for Internet traffic. That’s why you need to think about the specific words and phrases which pertain to your site. There are many, many popular keywords out there, but that doesn’t necessarily mean any of them fit into your content or your site’s message.
How do you go about finding your own keywords for your content? Don’t build content or Web pages around a single word or even a single pair of words. Instead, focus on keyword phrases.
What’s a Keyword Phrase?
Think about your own behavior when you use a search engine to find information online. Do you often type in a single word, or do you type in several? Most Internet users type in more than one word to help narrow their results (after all, there is a whole lot of information online). When you focus on phrases instead of specific words, you’re actually focusing on many different keywords at once.
A single piece of online content should be focused around one or two keyword phrases, rather than individual words. For instance, instead of using fishing lures, consider phrases like buying cheap fishing lures, using fishing lures, and so forth. The title of the content should contain the main keyword phrase, or simply be the main phrase.
Remember to repeat the keyword phrase throughout the content -- at least twice, and more depending on how long the particular piece is (once every 150-200 words is a good formula to follow to achieve good keyword density). When you build content around several words, you’re increasing your chances of getting better search engine results.
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