Cracking the Google Code: Under the GoogleScope - It's no big...
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It’s no big secret that Google has always been suspected of rewarding sites with higher click through rates (very similar to what Google does with their AdWords program) so it shouldn’t come as a great surprise that Google still considers site stickiness and CTR tracking in their criterion.
What’s interesting though is Google is interested in tracking the behavior of web surfers through bookmarks, cache, favorites, and temporary files (most likely with the Google toolbar and/or the Google desktop search tool). Google’s Patent filing indicates Google might track the following information:
* Click through rates are monitored for changes in seasonality, fast increases, or other spike traffic in addition to increase or decrease trends.
* The volume of searches over time is recorded and monitored for increases.
* The information regarding a web page's rankings are recorded and monitored for changes.
* Click through rates are monitored to find out if stale or fresh web pages are preferred for a search query.
* The traffic to a web page is recorded and monitored for changes… like Alexa.
* User behavior may be monitored through bookmarks, cache, favorites, and temporary files.
* Bookmarks and favorites could be monitored for both additions and deletions, and;
* The overall user behavior for trends and changes.
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