Cracking the Google Code: Under the GoogleScope - This is the...
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This is the first concrete evidence that Google may penalize sites for rapid link acquisition. Whether the “burst growth” rule applies to high trust/authorative sites and directory listings remains unknown. I personally haven’t experienced this phenomenon. What’s clear for certain though is the inevitable end to results orientated link farming.
I would point out here that regardless of whether burst link growth will be tolerated for authorative sites or authorative link acquisition, webmasters will have to get smarter and work harder to secure authorative links as their counterparts become reluctant to exchange links with low trust sites. Now Page Rank really has value!
Relevant content swaps may be a nice alternative to the standard link exchange and allow you some control of the link page elements.
So what else does Google consider in determining the aging delay?
* The anchor text and the discovery date of links are recorded, thus establishing the countdown period of the aging delay.
* Links with a long-term life span may be more valuable than links with a short life span.
* The appearance and disappearance of a links over time.
* Growth rates of links as well as the link growth of independent peer pages. Again, this suggests that rapid link acquisition and the quality of peer pages are monitored.
* Anchor text over a given period of time for keyword consistency.
* Inbound links from fresh pages… might be considered more important than links from stale pages.
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