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SEARCH ENGINE TRICKS

Cracking the Google Code: Under the GoogleScope
By: Lawrence Deon
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    2005-05-10

    Table of Contents:
  • Cracking the Google Code: Under the GoogleScope
  • For example, if...
  • Google states that...
  • Another indication may...
  • Google's patent references...
  • If in doubt...
  • This is the...
  • Google doesn't expect...
  • It's no big...
  • Since Google is...

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    Cracking the Google Code: Under the GoogleScope - Google states that...


    (Page 3 of 10 )

    Google states that decayed or stale results might be desirable for information that doesn't necessarily need updating, while fresh content is good for results that require it.

    How do you unravel that statement and differentiate between the two types of content?

    An excellent example of this methodology is the roller coaster ride seasonal results might experience in Google’s SERPs based on the actual season of the year.

    A page related to winter clothing may rank higher in the winter than the summer... and the geographical area the end user is searching from will now likely be considered and factored into the search results.

    Likewise, specific vacation destinations might rank higher in the SERPs in certain geographic regions during specific seasons of the year. Google can monitor and score pages by recording click through rate changes by season.

    Google is no stranger to fighting Spam and is taking serious new measures to crack down on offenders like never before.

    Section 0128 of Googles patent filing claims that you shouldn't change the focus of multiple pages at once.

    Here’s a quote from their rationale:

    "A significant change over time in the set of topics associated with a document may indicate that the document has changed owners and previous document indicators, such as score, anchor text, etc., are no longer reliable.

    Similarly, a spike in the number of topics could indicate spam. For example, if a particular document is associated with a set of one or more topics over what may be considered a 'stable' period of time and then a (sudden) spike occurs in the number of topics associated with the document, this may be an indication that the document has been taken over as a 'doorway' document.

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