Copywriting With Google`s Dynamic Keyword Insertion Tool - Tips for Writing...
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Tips for Writing With DKI
If you want or need to write using the DKI option, consider these tips:
1. Use a descriptive word along with your keyphrase. Instead of just inserting the phrase "airline tickets," place the word "discount" or "cheap" before your keyphrase to help it stand out.
2. For keyphrases that will take the entire 25-character limit, consider using one word of the keyphrase in the headline, instead of the entire phrase. Rather than "home improvement," try inserting just "home" or "improvement" along with other text you write yourself.
3. Keep it applicable. Your headline still has to convey a strong message about what the customer can expect at your site.
4. Test & Track! Everything in advertising is subject to change. Smart marketers always test and track to get the best results.
With a little forethought, you can develop a combination of DKI and custom-written AdWords ads that drive qualified visitors to your site.
by Karon Thackston © 2006, All Rights Reserved
About The Author
Karon Thackston
Copy not getting results? Learn to write SEO and online copywriting that impresses the engines and your visitors at http://www.copywritingcourse.com. Be sure to also check out Karon's report "How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy)" at http://www.copywritingcourse.com/keyword.
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