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Components of Search Engine Optimization
By: Maneet Puri
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    Table of Contents:
  • Components of Search Engine Optimization
  • On Page Optimization...
  • Link Popularity Activities...

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    Components of Search Engine Optimization - On Page Optimization...

    (Page 2 of 3 )

    3) On Page Optimization - Once keywords are finalized, we will get started will adding META tags and making any changes to the page required for Search engines to parse. These changes do not have any affect on look & feel or style of the website. Also at the same time code for Google Analytics will be added. This process mainly comprise of adding META tags, chosen keywords, phrases to make them more SEO friendly with respect to the selected keywords, adding H1 tags, ALT tags checking for broken links.

    Off Page SEO

    1) Search Engines Submission - Once the On Page is done site will then be submitted to all major search engines and this process of submission will again be repeated after 6 months for new pages to get indexed.

    2) XML sitemap for Google - An XML based sitemap will be created for Google, this is required to index all the pages in the website and differentiate the relative weight-age of each page.

    3) Directory postings - During this the site will be listed on various free directories. This submission will again be done gradually to ensure organic growth of the website. Submitting to all the directories in one time will invoke filters and may adversely affect the site ranking.

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