Components of Search Engine Optimization
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A number of factors are important when optimizing a website, including content, structure of the website's copy, page layout, HTML meta-tags, standards used for designing HTML pages and the submission process.While a site is being optimized it includes four main components – Researching Keywords, Adding META Tags, Submitting website on various search engines and Exchanging links with other related websites.
The activities that are performed on the website pages are placed under ‘On Page SEO’ and activities which are not performed on the website pages falls in ‘Off Page SEO’ head. The process of optimizing a website starts with researching keywords, then on page and finally off page, which is an ongoing process.
On Page SEO
1) Keyword Research - It starts with browsing the website in detail, having discussions with the site owner to gather information about business model and target market. Basis this keywords for which the site will be optimized are researched.
2) Google Analytic Account - This tool of Google gives administrator an option to keep viewing the traffic hitting the website on different pages. To use these tools an account is to be created with Google, further to which a code is provided which is to be added in all the pages of the website.
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