Commonly SEO terms and Jargon used by Search Engine Gurus - Pay Per Click...
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PPC. Pay Per Click. Paying a search engine to send people to your site. One visitor equates to one click.
PR. Google Page Rank, how Google rates your web page from 1 to 10. Aim to get 3, 4 or 5 and you are doing well.
Query. A search for a word or term in a search engine.
ROI. Return on Investment relating to Promoting your site, comparing your investment to your overall income from said site.
SE. Search Engine.
SEM. Search engine marketing. Promoting your site using Search Engines to get visitors to your site.
SEO. Search Engine Optimization. Creating search engine friendly page content to help your page to achieve a high ranking. or Search Engine Optimizer.
SEP. Search engine placement, positioning or promotion. Is your site number one, or on page ten in search listings.
SERP. Search Engine Results Page.
SPAM. Promoting your Web site by keyword stuffing and other deceptive means. The quickest way to have your web site banned from Search Engines.
Stemming. If you search for "painting" in a search engine that uses stemming technology the results will also include results for the words paint, paints and painter.
Stop Word. Words commonly ignored in a search as the word is commonly used and thought irrelevant. Common words such as. got, I, me, you and sometimes larger more common words like computer and Internet as searches including these words literally returns many thousands of results.
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