Commonly SEO terms and Jargon used by Search Engine Gurus - Doorway or Gateway...
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Doorway or Gateway Page. A web page, specially designed to attract Internet traffic from search engines, then it directs these people to another Web site.
EPV. Earnings Per Visitor. Usually calculated as an average.
Filter Words. Words such as; is, am, an, for, do, was and the. Words that search engines consider irrelevant as keywords. Note, this is different to email filters used by ISP's.
Hit. One single request (visitor) made to your Web site server.
IBL. Inbound Link. An incoming link from another site to your site.
Keyword Research. Research your keywords to optimizing your web pages. Wordtracker.com and Oveture.com provide useful keyword tools.
Keyword Density. The number of times a specific keyword appears on a page compared to the number of words on a page.
ODP. The Open Directory Project (dmoz.org) Used by Google and other directory for many of their Directory listings. One of the best Directories to be listed in and it is free.
OSEO. Organic Search Engine Optimization. To Build a site that ranks high in search engines without spending large amounts of cash.
Outbound Link. An outgoing link from your web page to another site.
Page Views. The number of times the pages of your website are served or viewed as opposed to requests as this may also includes requests for images contained on your pages.
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