Commonly SEO terms and Jargon used by Search Engine Gurus
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What does all this SEO jargon mean. Have you ever been left scratching your head, wondering what the Search Engine Optimizers SEO's or Gurus are talking about.
You are not the only one.
There are so many terms used on the Internet that you almost need a degree just to understand what the experts are saying.
I thought you might like to be enlightened on some of the more commonly used terms.
I have divided my SEO Dictionary into two sections, Search Engine and Web site related terms
The More common Search Engine terms include,
Algorithm. This is the formula used by Search Engines that determines how any web page will rank in the search results.
Blind Traffic. Usually lesser quality traffic to a Web site gained by misleading promotions or search engine Spam.
Clustering. This is where a Search Engine lists more than two pages for the one Web site for any single search query.
CPA. The Cost Per Action. One Action may be to send one visitor to your site and the associated costings.
CPC. The Cost Per Click.
CPM. Cost per 1,000 impressions. Sending 1,000 visitors to your site via Banner or advert views.
CTR. Click Through Ratio. Equates to say, for every 100 Email you send out, you may have 2 people make a positive decision to visit your site, make a purchase etc ...
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