Can`t Find the Right Keywords?
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One week, everyone is all abuzz with excitement over a blockbuster movie. Another week goes by and suddenly going green is the most popular topic again. How is any webmaster supposed to keep up with changing Internet trends? It's a common quandary, but in this article we'll show you how to keep up with trends without totally remaking your web site every month.
You want to have a popular site and you want to use all the hottest keywords to pull in tons of traffic. Does that mean you have to change your site constantly just to keep up? Canít find the right keywords to use on your pages?
The Power of the Search Engines
The search engines are the all-powerful vehicles of the Internet. Lord-like, they direct a constant ebb and flow of traffic, selecting some lucky sites to receive visitors while other equally hard-working sites must linger at the bottom of results pages. Like it or not, youíre subject to the whims of the major search engines out there -- or at least, your site is. Youíre biggest concern is learning how to harness the power of search engines for your own use.
The Internet is tricky and hard to navigate, bursting at the invisible seams with information. Thereís little you canít find online, and now your main desire is that others find your site when theyíre searching. Search engines sort out the jumble of the Internet, scouring sites for the words you type into search strings. These engines then rank these pages for relevancy. If you type in movies and green living, for example, the search engine will find the site where the words appear with the most frequency. This site will then appear at the very top of your search results.
At the top is where you want your site to appear, as well. Thatís the power of the search engines; through page rankings, they control where the traffic goes. You know how you search, and you rarely make it past the first two or three pages of search results. If your site is perpetually buried on page ten, you probably arenít getting a whole lot of traffic. Want to move up? You have to find the right keywords.
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