Can We All Fit In Google`s Top 10 Results? - It goes without...
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It goes without saying -unless your company name is Coca-Cola or Nike- that you should not use the name of your business as a page title. If someone already knew your company by name, they probably would know your web address as well.
4. Learning from your clients
You should review from time to time your website's traffic statistics and derive from them those search engines and search terms that have primarily been used to find your website. At the same time, this information will identify those keywords most often entered by your potential clients. If you then create new pages using these same concepts and look for partners willing to include in their websites a referral link to your home page, you will start noticing a progressive improvement of your website's ranking, at least for those searches that deliver the most profitable results.
In your race to become a highly ranked website, do not try to compete using very broad terms. Your site can join a search engine's elite (top 30 results), or even be part of its cream of the crop (top 10 results), if you identify and segment your market niche accurately.
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