Can We All Fit In Google`s Top 10 Results? - After a language...
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After a language is selected, you must figure out how potential clients will look for your website. Keep in mind though that if you are a small real estate agency in Javea, focused in selling local properties to a British market, for example, it will be extremely difficult for your website to appear as part of the elite results when someone simply types in "real estate in Spain" as the search criteria. At the same time, be aware that the chances of your small business capturing a customer that entered those terms in Google are much reduced. The problem is that "real estate in Spain" is not the space where your small local company should be competing in. If, on the other hand, you had correctly identified your market niche, you would be enjoying a definite advantage when users entered more specific terms, such as "townhouses in Javea", "villas in Javea", "apartments for sale in Javea", or "real estate agents in Javea". In summary, the keywords that we select must always identify very clearly our specific market niche.
3. Optimizing your website
Your next step will be to ensure that the contents of your website reflect precisely the products or services that your clients are looking for.
If you are wondering how search engines classify websites, you must bear in mind that after all, a website is nothing more than information. Books have been organizing and presenting information for centuries. If you were handed a book and asked what the book was about, you would probably first look at its title, subtitles or any other text on the book's cover. Next, you might turn the book over and look for a summary or synopsis on its back.
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