Can We All Fit In Google`s Top 10 Results?
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Appearing on Google’s 1 - 10 web results is every web administrator’s dream.With Google generating over 85% of all Internet search engine referred traffic, reaching that privileged ranking can differentiate the professional Internet players from the amateur website owners. As a matter of fact, numerous tests have demonstrated that the top three Google results are read by the majority of web surfers, the remaining results on that first page are the second most efficient ones, but only about 10% of Internet users explore beyond the third page of results.
In other words, if your company is not part of the elite, or the top 30 results, the probability of being contacted by a client becomes almost non-existent. Thirty spots are all you have. And only ten of them are reserved for the cream of the crop. Is this truly all the space that is available for everyone around the globe? In reality, there are several factors that make those top rankings that you so feverishly compete for less contended than they first appear. The answer lies in the segmentation and accurate identification of your market niche along with an effective positioning of your website for this niche.
For now, you may want to temporarily forget about the Internet and start by asking yourself how many competitors you have in the real world. Or, if you prefer, you may want to list those businesses that are offering a product or service portfolio resembling yours and targeting the same client segment that you are profiting from. It is entirely possible that you may have already gone the extra mile differentiating your product or service offering, finding a market niche that can be addressed in a unique way, or identifying some other competitive advantage of your own. In other words, you may already be competing with a reduced number of firms, probably less than 30, and perhaps even less than 10.
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