Web Development

  Homes arrow Web Development arrow Buzzwords vs Effective SEO Keywords
 Webmaster Tools
 
Base64 Encoding 
Browser Settings 
CSS Coder 
CSS Navigation Menu 
Datetime Converter 
DHTML Tooltip 
Dig Utility 
DNS Utility 
Dropdown Menu 
Fetch Content 
Fetch Header 
Floating Layer 
htaccess Generator 
HTML to PHP 
HTML Encoder 
HTML Entities 
IP Convert 
Meta Tags 
Password Encryption
 
Password Strength
 
Pattern Extractor 
Ping Utility 
Pop-Up Window 
Regex Extractor 
Regex Match 
Scrollbar Color 
Source Viewer 
Syntax Highlighting 
URL Encoding 
Web Safe Colors 
Forums Sitemap 
Weekly Newsletter
 
Developer Updates  
Free Website Content 
 RSS  Articles
 RSS  Forums
 RSS  All Feeds
Write For Us 
Contact Us 
Site Map 
Privacy Policy 
Support 
 USERNAME
 
 PASSWORD
 
 
  >>> SIGN UP!  
  Lost Password? 
WEB DEVELOPMENT

Buzzwords vs Effective SEO Keywords
By: Developer Shed
  • Search For More Articles!
  • Disclaimer
  • Author Terms
  • Rating:  stars stars stars stars stars / 0
    2004-07-01

    Table of Contents:

    Rate this Article: Poor Best 
      ADD THIS ARTICLE TO:
      Del.ici.ous Digg
      Blink Simpy
      Google Spurl
      Y! MyWeb Furl
    Email Me Similar Content When Posted
    Add Developer Shed Article Feed To Your Site
    Email Article To Friend
    Print Version Of Article
    PDF Version Of Article
     
     

    SEARCH DEV MECHANIC

    TOOLS YOU CAN USE

    advertisement

    Buzzwords vs Effective SEO Keywords

    From: Metamorphozis.com
    By: Daria Goetsch

    Ever see a website that seems to speak a foreign language...in English? We encounter many SEO client websites that rely on buzzwords in the page copy to get the word out about their product. The problem lies with visitors who may not be familiar with those terms. This means optimizing with buzzwords may not be the best way to gain traffic. If your prospective visitors are not searching for those terms, how do they find your website?

    Start With The Obvious
    You really need to know your industry. Study your prospective visitors--who your target audience is. If your prospective visitors are highly technical and work and talk in "buzzword speak", no problem. But if you also want to attract prospective visitors who may not be immersed in the terminology used in your business, you must compensate by optimizing with a wider array of targeted keywords.

    How Do I Find All Those Keywords?
    Start researching. Yes, it's going to take a little work on your part to analyze what keywords you may be missing out on. Monitor website visitors who may use other terms to find your website. Track the keywords used by visitors through your log reports. Most log statistics programs have a report showing the keywords used by searchers to find your website. Using your server logs or log statistics program for keyword information is a good way to get a better picture of how visitors are finding your website. Use Overture's keyword tool or Wordtracker and note the words used on your competitors' websites. Using these, or similar tools, type in your buzzwords and see what variations come up. Competitor websites may use slightly different wording than you when writing copy for their pages. Visit their websites and learn all you can about how many ways your business can get its message across. Read online articles; visit business newsgroups and forums. Find research information through industry websites and companies that specialize in producing reports about your industry.

    Help Search Engine Robots Do Their Job
    Search engine robots are just automated programs. Their concept and execution is relatively simple: search engine robots "read" the text on your pages by going through the source code of your web pages. If the majority of the words in your source code text are buzzwords, this is the information that will be taken back to the search engine database.

    It's Obvious (the "DUH" factor)
    Ok, so it's obvious to you what your industry buzzwords are. But don't discount the simpler versions of those catchy words. Focus also on some lesser used terms and make a list of additional keywords you might be able to add. Clear, precise copy that catches the visitor's attention and tells your story is generally more effective in the long run.

    Compromise - Mix SEO Keywords and Buzzwords
    You don't want to change the copy on your webpages? This is often a problem with business websites. Once you have your keyword list of other-than-obvious words, work at fitting them into the page text carefully. You want them to make sense with the context of the web page. Use these new keywords as many times as "makes sense" so they do not sound spammy. Read your copy out loud or have a colleague read your copy to get a sense of how it might sound to a website visitor.

    The Bottom Line
    It should be easy enough to see how those extra keywords are producing for you. Keep track of your log reports and see if those new terms start showing up in your reports. Test a variety of keywords, then test again to see if visitors are staying on your website, moving through your individual web pages, or clicking away. Create specific pages using those keywords as a test scenario. The information you need should be available to you in your log statistics reports for visited web pages.

    Don't let business jargon get in the way of getting your message across to your audience. Yes, buzzwords may sound cutting edge, but the bottom line is, traffic and sales are what you really want to show for your hard work.

    Copyright © 2003 Search Innovation Marketing. All Rights Reserved.


    About The Author
    Daria Goetsch is the founder and Search Engine Marketing Consultant for Search Innovation Marketing, a Search Engine Promotion company serving small businesses. She has specialized in search engine optimization since 1998, including three years as the Search Engine Specialist for O'Reilly & Associates, a technical book publishing company.

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

    More Web Development Articles
    More By Developer Shed

       

    WEB DEVELOPMENT ARTICLES

    - On Page SEO for New Domains
    - Improve Your Site`s Speed
    - Safari Books Online Review
    - Creating an Estore From the Ground Up
    - Most Common SEO Mistakes Developers Make
    - Making the Most of Your Titles and Meta Desc...
    - Five Ways Using Flash Can Damage Your Site
    - A Web Designer`s Guide to Colors
    - Use Webstarts to Create a Free Site
    - More Than Just Looks. How Your Web Design C...
    - How to Design Content Pages
    - Mint Review
    - Make Your WordPress Website Look Professional
    - How to Create a Mobile Web Site
    - Meta Tags: Still Useful?

    Developer Shed Affiliates

     



    © 2003-2018 by Developer Shed. All rights reserved. DS Cluster - Follow our Sitemap