How To

  Homes arrow How To arrow Budget For Marketing
 Webmaster Tools
 
Base64 Encoding 
Browser Settings 
CSS Coder 
CSS Navigation Menu 
Datetime Converter 
DHTML Tooltip 
Dig Utility 
DNS Utility 
Dropdown Menu 
Fetch Content 
Fetch Header 
Floating Layer 
htaccess Generator 
HTML to PHP 
HTML Encoder 
HTML Entities 
IP Convert 
Meta Tags 
Password Encryption
 
Password Strength
 
Pattern Extractor 
Ping Utility 
Pop-Up Window 
Regex Extractor 
Regex Match 
Scrollbar Color 
Source Viewer 
Syntax Highlighting 
URL Encoding 
Web Safe Colors 
Forums Sitemap 
Weekly Newsletter
 
Developer Updates  
Free Website Content 
 RSS  Articles
 RSS  Forums
 RSS  All Feeds
Write For Us 
Contact Us 
Site Map 
Privacy Policy 
Support 
 USERNAME
 
 PASSWORD
 
 
  >>> SIGN UP!  
  Lost Password? 
HOW TO

Budget For Marketing
By: Developer Shed
  • Search For More Articles!
  • Disclaimer
  • Author Terms
  • Rating:  stars stars stars stars stars / 0
    2004-02-19

    Table of Contents:

    Rate this Article: Poor Best 
      ADD THIS ARTICLE TO:
      Del.ici.ous Digg
      Blink Simpy
      Google Spurl
      Y! MyWeb Furl
    Email Me Similar Content When Posted
    Add Developer Shed Article Feed To Your Site
    Email Article To Friend
    Print Version Of Article
    PDF Version Of Article
     
     

    SEARCH DEV MECHANIC

    TOOLS YOU CAN USE

    advertisement

    Budget For Marketing
    by Kevin Nunley


    Even those of us who don't consider ourselves big
    planners have systems for budgeting for marketing.

    Some spend as much as they can each month. That seems
    to make sense, but you often wind up spending too much
    money in inefficient ways.

    It is popular to spend a percentage of sales, but it is hard to
    budget much when you are just starting out and sales are
    slow. That is when you need marketing the most.

    Other businesses wait until sales slow down before
    pouring on the marketing. Often, that is too little too late.

    What is the top method for planning marketing, the one
    used by marketing experts?

    Invest a percentage of projected sales in your advertising
    effort. Look at each of your major products and services as
    a separate project requiring its own ad budget.

    You will need to do some testing to get a good estimate of
    how well sales will do over several months.

    Classified ads and radio commercials are great for getting
    a feel for how well a product will do. Code ads so you can
    track results.



    Kevin Nunley provides marketing advice and copy writing for businesses and organizations. Read all his money-saving marketing tips at http://DrNunley.com/. Reach him at kevin@drnunley.com or (801)253-4536.

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

    More How To Articles
    More By Developer Shed

       

    HOW TO ARTICLES

    - Traffic Down One Month? Don`t Panic
    - How to Handle Fake Reviews
    - Facebook Game Update Tweaks
    - Facebook Profile Tweaks
    - How To Download Your Facebook Profile
    - Facebook Tips for Hiding Your Friends List
    - Facebook Tips to Avoid Unwanted Friend Reque...
    - Blog Contests: Do it Right
    - Simple Technique for Memorable Headlines
    - Understanding Your Analytics Results
    - Your Guide to Creating Quality Back Links
    - Getting Your True Ranking: Going Beyond Goog...
    - Optimizing for Google
    - The Right Way to Build Reciprocal Links
    - Monetization: How Not to Put Multiple Ad Ven...

    Developer Shed Affiliates

     



    © 2003-2018 by Developer Shed. All rights reserved. DS Cluster - Follow our Sitemap