Black Hat SEO - What You Should Know
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Like it or not, the search engine optimization (SEO) strategies implemented by your webmaster may impact more than your company’s keyword rankings.Black Hat SEO, as unethical search engine optimization practices are generally called, can have negative consequences for your company’s public image as well.
A relatively recent case in point would be the doorway pages utilized by automaker BMW. Google penalized the BMW site for using doorway pages, which trick search engines by showing them different content than what is presented to users. BMW got a lot of free publicity out of the deal, but probably not of the type they were hoping for. BMW quickly removed the doorway pages from their site, and more than likely, someone behind the scenes got their hand slapped too.
If your company is intent on building not only a brand, but a stellar public image, the last activity you’ll want to engage in is Black Hat SEO tactics. Although there are some gray areas, certain practices are widely considered unethical and could tarnish one of your firm’s most valuable assets, your company image.
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