The most significant benefit of directory submission is increasing your link popularity, which simply is a measure of the quality and quantity of incoming links to your site. Search engines like Google, yahoo and msn provides a lot of importance to links while evaluating the rankings of a site for a particular keyword. Google for example takes into account the PR (Page Rank) of the page along with the anchor text of the link while deciding the rankings for a keyword. Gaining incoming links from high PR directories is considered an essential activity of search engine optimization (SEO).
In essence, directory submission is a central part of any SEO effort. Without submitting a site in relevant directories, one cannot hope to garner high rankings in search engines. Thus, one must definitely go for directory submissions since the time and effort is worth it.
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