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4 - How often should I change the anchor text in my backlinks?
The short answer to that is: pretty often. The long answer?
Well, it starts with a definition.
Whenever we talk about link-building, it seems necessary to mention organic SEO - where other websites link to your website "by themselves" (as opposed to an "artificial" link exchange) because they genuinely find it useful. Why is this important? Because once you understand what search engines are looking for in links, you'll know how to dominate the rankings.
Relevant to the question, search engines try to measure the "originality" of the link - that is, the chances that this link was natural or "artificial". Since most of the links (and almost all of the ones that you will get in the beginning) pointing to your website are artificial, you have to make them look organic to avoid any penalties from the search engines.
For example, suppose that you are setting up a website on copywriting - assuming that you have the on-page optimization done and dusted, let's talk about how you can regularly change your anchor text.
Your Anchor Link Strategy
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