Become An Instant SEO Forum Expert!
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Today I'm going to try something different. For quite some time now I've noticed that the same questions have been asked over and over again in search engine forums.In this article I've tried to pick out the most frequent of those questions and then answer them. Hopefully you'll find some of your questions answered in here, and if you don't, you can always drop me a line and ask...I might put out a similar Q&A lesson soon in the future, so your questions will definitely get answered here.
So, let's get started.
1 - What is "relevance" in SEO?
"Relevance" is a central concept in search engine marketing, but you will be hard pressed to find any reasonable definition for it. Most SEO experts take the term for granted, and the rest of us just nod along :-) It is not very complicated, but it does involve some very core ideas, so listen closely.
In SEO, relevance is a criteria used by search engines to determine the importance of a target (page, keyword, website) within a niche. Since search engines are primarily concerned with serving user queries, the role of relevance comes up most often during searches. For example, if I search for the term "search marketing" on Google, the search engine will analyze its index and provide me a list of web pages ranked by how "relevant" they are to "search marketing" - in this case the top result is www.overture.com, now known as Yahoo! Search Marketing.
Note that search engines don't explicitly deal with niches or categories of websites. Instead, an SE treats the Internet as a loosely defined grouping of topical pages, with those topics forming sub-groups of their own.
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