As Search Engines Grow Smarter Will You - Search algorithms scan...
(Page 6 of 8 )
Search algorithms scan text, not pictures. Therefore, it's important to front-load relevant text onto your homepage, even to a point where you might think there's too much text. Don't worry about that. Remember that first time visitors to your webpage who come via search engine are arriving because they're looking for something specific. Your homepage isn't a billboard attracting the attention of motorists. Your objective is to "close" on those already interested. If they're not ready to read a couple of paragraphs, they're not ready to buy.
This isn't to say that images are unimportant. They can actually be a tremendous search resource. You should slip in keywords when filling out your image's alternate text description. Make them fit the keywords of your site and try to have the description of the pictures match the keywords, as well. This way "Image Search" functions of search engines will provide any number of interested queries. This is an area that is a) not nearly as optimized as text and b) increasing in aggregate search numbers. A well optimized image selection for your site could pay off serious dividends, while random descriptions for your imagery will fritter this chance away.
More Search Engine Tricks Articles
More By Jase Dow