As Search Engines Grow Smarter Will You - The goal is...
(Page 5 of 8 )
The goal is to win people over. It bears repeating that loading text with a barrage of related keywords that doesn't keep with a natural flow of language is not going to work, on any level. Did you know that search engines can pick out the poor structural balance in language? They actually pick out overly optimized sites. Those flagged sites can go fish because their ranking is then shot. The lesson here is to work with the system.
Now your content is written. After having a second (and third) person read it over to find any inaccuracies or grammar mistakes, you supplement its structure. It's time to optimize the text with keywords. But not too much. While it's okay for a reader to notice repeats of a word throughout the written content, it's too much when it distracts from the message. Use keywords at the beginning, end, and in header text. Review your text and see where you might re-work some more keywords. Be creative and thorough in these efforts and do not to exceed a 20:1 prose-to-keyword ratio within the copy.
More Search Engine Tricks Articles
More By Jase Dow