As Search Engines Grow Smarter Will You - I've yet to...
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I've yet to hear of a web crawling spider that purchases anything online. Until this starts happening (hey, we rule out nothing at ICMediaDirect.com), you should start writing (or rewriting) your website's content with an ideal reader in mind: your customer. For instance, if you're marketing rock-climbing gear, sell that helmet, weave the thrill of the sport into your language and not a language of sugar and carrots you believe will attract Google or Yahoo. Be genuine.
State the aim of your site's business by using clear and direct language early in your text, or "up there" on the page. Indirectness or misleading intros may not only divert the attention of people and cause them to leave, but the same for web crawlers, too. State your business early. Remember: simple beats complex in the SEO arena.
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