As Search Engines Grow Smarter Will You - Google recently caught...
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Google recently caught BMW's websites gaming the system and the company's sites were essentially blacklisted from the results listings. Did BMW not have enough confidence in the quality of their cars and motorcycles or was their online optimizer getting too cute? No matter, it's BMW's problem; one nobody needs to have.
Your white hat optimization entails shoring up whatever online relationships you can with other sites for link exchange, promoting your site with new ones for more link exchange, and joining web directories. This is not an instantaneous process, like most SEO work, but it is indispensable for your long-term online planning.
After dashing any notion of SEO trickery from our repertoire we focus on content. Content requires actual work, anathema, perhaps, to those seeking quick rewards with no effort, but this work pays off. You're charged with producing fresh, relevant content that - gulp - someone might even want to read!
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