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SEARCH ENGINE TRICKS

Are You Making These 5 Common Pay-per-click Mistakes In Your Small Business?
By: Caroline Melberg
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    2007-09-15

    Table of Contents:
  • Are You Making These 5 Common Pay-per-click Mistakes In Your Small Business?
  • Having them land...
  • Using generic ad...
  • That means...
  • Then test that...

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    Are You Making These 5 Common Pay-per-click Mistakes In Your Small Business? - Then test that...


    (Page 5 of 5 )

    Then test that ad against your control. This is a continual process you are always trying to beat your control to improve your number of clicks. Not surprisingly, advertisers who test their ads in this method are more successful with PPC, as they tend to know their customers better and are able to target their prospects with captivating ads that turn into an increasing number of clicks and customers for them.

    Pay-per-click advertising has enormous benefits for the small to mid-size business owner. Avoiding these 5 common mistakes will help you save money and quickly turn clicks into customers and increased profits when you launch your next PPC campaign.


    About The Author

    Entrepreneur and outdoor photography adventurer Caroline Melberg is President and CEO of Small Business Mavericks, a division of Melberg Marketing. She has over 20 years of experience creating marketing communications materials and writing copy for some of the largest and most successful companies in the world. Her small business columns are syndicated online, and she publishes the popular eZine, "Small Business Maverick Secrets." Learn insider Maverick Marketing secrets you can use immediately to find new customers and increase your sales. When you subscribe, you'll also get a FREE copy of her e-Book, "Local Small Business Internet Marketing Secrets" - learn insider secrets to marketing your local small business on the Web today! Get your FREE subscription at http://www.SmallBusinessMavericks.com.

    Want to use this article in YOUR eZine or business publication? You can, as long as you include the complete article along with my bio above!


    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.
       

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