Adsense or Yahoo Publisher?
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Lately many of my customers have been asking me this question:
"Which program is better? Adsense or Yahoo Publisher?"
It sounds simple, but the answer is not. The reason being is that both programs work well, but both also have different places when considering whether or not to use them for a specific website.
Adsense has been around for a while now, and at the moment has the lion's share of the market in the PPC (Pay Per Click) game. But anyone who has been promoting them on their websites will tell you that the payouts have also gotten gradually smaller as time has gone on. Why? Well it's easy, they are still the best game in town, so they aren't worried about losing their publishers to another PPC.
But then came Yahoo Publisher. Which unless you've been living under a rock for the past ten years, you already know the name, and know how big that company is. And with the purchase of Overture, Yahoo is coming into the game well equipped and ready for a fight.
So, what's the difference between the two?
Here is what I've been able to learn from my own websites. Yahoo, overall, is paying more per click then Adsense. But before you jump from this article and start changing your code, read on a bit more.
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