Ads That Work
by Kevin Nunley
People always ask me, "How can I get commercials or ads
that get me more customers?" They usually tell about a sad
situation where they spent hard-earned cash on advertising
that just didn't work. Here's a quick tip that will put a
lot more punch into your marketing.
Remember these four little letters: A. I. D. A.
They stand for:
Those are the four mental steps you must lead a prospect
through before he or she will buy your product or service.
Before any selling can happen, you must get the prospect's
attention. With so much advertising swirling around our
heads these days, getting someone's attention can be a
challenge. Keep your message simple, to the point, and
Get the prospect's interest by talking about what your
product or service will do to make his or her life better.
Nothing gets interest like time savers.
Build desire by repeating your ad over and over.
Consistency works. Finally, make sure the prospect knows
how to find you. Include phone numbers, address, email
address, and URLs.
Kevin Nunley provides marketing advice and copy writing for businesses and organizations. Read all his money-saving marketing tips at http://DrNunley.com/.
Reach him at firstname.lastname@example.org or (801)253-4536.
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