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Ads That Work
By: Developer Shed
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    Ads That Work
    by Kevin Nunley

    People always ask me, "How can I get commercials or ads
    that get me more customers?" They usually tell about a sad
    situation where they spent hard-earned cash on advertising
    that just didn't work. Here's a quick tip that will put a
    lot more punch into your marketing.

    Remember these four little letters: A. I. D. A.

    They stand for:





    Those are the four mental steps you must lead a prospect
    through before he or she will buy your product or service.
    Before any selling can happen, you must get the prospect's
    attention. With so much advertising swirling around our
    heads these days, getting someone's attention can be a
    challenge. Keep your message simple, to the point, and

    Get the prospect's interest by talking about what your
    product or service will do to make his or her life better.
    Nothing gets interest like time savers.

    Build desire by repeating your ad over and over.
    Consistency works. Finally, make sure the prospect knows
    how to find you. Include phone numbers, address, email
    address, and URLs.

    Kevin Nunley provides marketing advice and copy writing for businesses and organizations. Read all his money-saving marketing tips at Reach him at or (801)253-4536.

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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