AdSense Stats and Performance 101
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As more and more people are getting into the AdSense game, there seem to be many questions asked again and again by the newcomers.Here, I have compiled detailed explanations to some common AdSense terms, facts, and performance tips.
Real Stats (Figures based on actual performance tracking updated several times a day)
Page Impressions: The number of times an ad unit (a collection of 1 to 4 ads). If you have two ad units on a page, then every time the page loads you get two page impressions. Page Impressions DO include PSA (Public Service Ads) and Alternate Ads.
Clicks: The number of times someone clicks on an ad. Clicks on PSA will be included in this stat as well.
Earnings: Money you've made.
Derived Stats (Figures calculated from the real stats)
Clickthrough Rate: Clicks/Page Impressions. It is expressed as a percentage.
Effective CPM:. Earnings per thousand page impressions. Calculated by 1000 X Earnings / Page Impressions
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