A Word To The Wise, Why Are Keywords So Important?
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Keywords. For a word that was essentially introduced to the English vernacular only a decade ago, it sure has become a part of our everyday vocabulary.
How many times have you sat in front of a computer, loaded up Google, and then tried to think of the best words to describe the information you are seeking? In fact, you’ve probably gotten quite efficient at running searches on the web. It is estimated that 91,000,000 searches are conducted each day on Google and 213,000,000 total on the web. But you wouldn’t get very far without the correct keywords.
In the simplest terms, a “keyword” is any word that appears on a webpage. Useful keywords, or phrases, refer to the subject or content of the site… the words used to describe the information you seek.
The process begins when you type this useful word or phrase into a search engine site such as Google, Yahoo!, MSN, etc. It is then up to the search engine to index all of the words that may be significant. Some of the engines index each word on each page, while others index a portion of the document. But the end result is always your list of related sites, ranked by relevance and typically with useful sponsored search results available as well.
Are Keywords Really that Important to a Site’s Success This question leads to the million-dollar question: How important are keywords to your website anyway? In all honestly, they can make you… or break you. Good keyword research is the foundation of any website.
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