A Simple Secret To Seducing The Search Engines - Choose a Magnetic...
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Key #2: Choose a "Magnetic" Title
Magnetic title? That's right. Your article title is your headline. If it doesn't pull the reader into the article, nothing will. Just think ... what if I called this article:
"Get More Traffic In The Search Engines", "Easy Search Engine Tips", or "Free Traffic Generation Strategies".
BLAH! See what I mean? These don't pack much "punch", do they?
Your title is just like a classified ad. Look at it this way. If your article title is crowded on a webpage with 100 others, what will make it jump off the page?
Key #3: Use The AIDA Principle
Attention Interest Desire Action
This universal formula applies to your articles as well. Once you've enticed your reader to read your article (via a great title), you need to keep them reading.
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