A Search Engine Optimizer`s New Year`s Resolutions - Reciprocal links don't...
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* I will not send out "spammy" emails asking for reciprocal links.
o Reciprocal links don't bring in clients, and they tend to only slightly boost your PageRank. An SEO's time is better served getting the site listed in directories and on sites where people would be looking for it (such as associations, suppliers, clients, and more…). Personalized emails to these sites requesting a link to yours are fine. Templates or mass emails requesting reciprocal links are definitely not.
* I will work hard getting valuable links to my site.
o "Linking is Queen", thus getting links is essential. Find directories that relate to your market and take your time to submit to them (in the best category). Contact your suppliers and/or resellers and see if they will link to you. Figure out where your potential clients hang out on the Internet, and get those sites to link to you. Do your homework to choose where you want your links to appear, then roll up your sleeves, get out the elbow grease and get those links to show up!
Shawn Campbell is the co-founder and Chief Search Engine Optimizer at Red Carpet Web Promotion, Inc.
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