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SEARCH ENGINE TRICKS

A Search Engine Optimizer`s New Year`s Resolutions
By: Jase Dow
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    2005-01-24

    Table of Contents:
  • A Search Engine Optimizer`s New Year`s Resolutions
  • I will use...
  • These techniques may...
  • Reciprocal links don't...

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    A Search Engine Optimizer`s New Year`s Resolutions - These techniques may...


    (Page 3 of 4 )

    These techniques may do well in the short-term, but in the long run they will get you penalized (or even banned).

    - Google has a list of guidelines here
    http://www.google.ca/intl/en/webmasters/guidelines.html#quality

    - Yahoo has a list of guidelines here
    http://www.help.yahoo.com/help/us/ysearch/deletions/deletions-05.html

    * I will use pay-per-click (PPC), even if it is for a very small amount.
    o I have found that using even a minuscule PPC campaign will bring in more traffic. It also propagates links to your site throughout the Internet, and thus makes your site more prominent. If you are worried about losing money, then use the free conversion tracking tool available at both Overture and Google AdWords. USE IT. Only then will you know how effective your PPC campaign really is.

    * I will track unique hits to the site.
    o By keeping track of whether the site's traffic goes up or down, I get a big picture of the health of the web site. If traffic goes up, then the rankings probably went up. If traffic goes down, then rankings probably went down. Of course there are also seasonal variations (and marketing pushes), but you should be familiar enough with the market to know when to expect such cyclical fluctuations.

    * I will get a good copywriter to write the content.
    o "Content is King", so get a professional to write it. You may think you are good, but are you really? Would you bet your Internet presence on it? Use someone who knows how to write specifically for the Internet. Use someone who knows how to balance writing for people, writing for sales, and writing for search engines.

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