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SEARCH ENGINE TRICKS

A Search Engine Optimizer`s New Year`s Resolutions
By: Jase Dow
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    2005-01-24

    Table of Contents:
  • A Search Engine Optimizer`s New Year`s Resolutions
  • I will use...
  • These techniques may...
  • Reciprocal links don't...

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    A Search Engine Optimizer`s New Year`s Resolutions - I will use...


    (Page 2 of 4 )

    * I will use a catchy title with the keyphrase in it.
    o Marketing is what we are all about. A catchy title will bring in the customers. A title containing the target keyphrase will raise the result in the search engines. Put the two together and you have a professional marketing title that works hard to bring in traffic.

    * I will track the return on investment (ROI).
    o By tracking the ROI, I will clearly see if the site is making or losing money. To track ROI one needs to co-relate the marketing dollars spent with the revenue earned. This statistic is usually hindered by the site's owner, who cannot (or does not) provide the financial information, nor the conversional statistics I need to track ROI.

    * I will write an alt tag that clearly depicts what the image is, for every image.
    o This will help people without images on their screen know what the image is about. Using the keyphrase in the alt tag is a bonus because it will help the rankings slightly in the search engine results, but it is most important to describe the image as clearly as possible.

    * I will use good informative content.
    o Ah yes, "Content is King". All the above resolutions are meaningless if I don't have good content. This is what will bring in the search engines. This is what will bring in the clients. And this is what will bring in the dough.

    * I will not stuff the pages with keyphrases.
    o Stuffing the page with keyphrases goes against the golden rule of good content. If you stuff the pages with keyphrases, they will no longer read well, and readers won't like to read them. Consequently, people won't enjoy your site, and because the search engines are designed to figure out what people like and then display it to them, the search engines will eventually begin to disregard your site. Therefore, ALWAYS use keyphrases wisely.

    * I will not use "spammy" techniques.
    o "Spammy" techniques are anything the search engines say not to use.

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