A Search Engine On Your Website - Improve your Website...
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1. Improve your Website
If you find a popular search query that is not inline with what you are able to offer, you may want to develop content that can satisfy their search in some way, rather than leaving them with a blank “No Results Found” page, leaving the visitor feeling either slightly disappointed, or so frustrated that he may look for the information a another website.
2. Improving your Website Promotion Activities
You may also find that the content you are creating is often searched for through major search engines, thus you are improving your search engine accessibility while satisfying your visitors simultaneously.
Monitoring the search queries can also tell you what kind of traffic you are attracting to your website – if the search queries are extremely inconsistent with what you have to offer, it may mean your efforts have been targeting the wrong audience and you may need to act fast if you want your website to help you achieve your objectives.
3. Improve Your Business
A search query may even lead to an exciting bright idea for a new way to grow your business; whether it be a new way to diversify through a new product or service you have discovered a market for, or improving the way you communicate your offering to customers in all your marketing communications by learning to speak their language and avoid excessive use of jargon that only you and your competitors understand.
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