A Place Called Home - Local Search on the Web - Older types of...
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Older types of advertising such as newspapers and paper Yellow Pages books are losing popularity with consumers, while online advertising is growing very rapidly. A recent report by Borrell Associates predicts that by the end of 2007, local online advertising will grow by 31 percent to $7.7 billion, and local paid search will grow by 86 percent to $1.8 billion. If you want your business to be found locally by the people in your community, you need to be found online!
Many small businesses think that search engines like Google and Yahoo are the key to online success. But unless you have your web site professionally optimized to perform well in the search engines, itís pretty unlikely that you will see much in the way of search engine results.
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