A Place Called Home - Local Search on the Web
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Having a local web strategy is an important part of your company’s overall search engine strategy, but don’t wait too long to take action.The web is already the tool of choice for most shoppers today, and your company needs to be where the customers are – on the web.
The latest trend in web search is called “Local Search,” which helps connect people and places in local communities. For businesses, it’s a great way to reach customers close to home.
Customers today use search engines, online business directories, review sites, online communities, and follow links from other web sites or click on ads in order to find local businesses. This means there are many opportunities available for you to advertise your business on the web and target the local shoppers in your own geographic area.
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