A Look At Pay Per Click Search Engines - When someone searches...
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When someone searches for one of your selected keywords, the details of your site appear, in the form of a search result with the URL, title and description you entered. If they then click on your listing, your account is debited the amount you have bid on that keyword.
Benefits to You of Using PPC Search Engines
PPC search engines are cost effective. Indeed, the whole point behind a PPC search engine is that you only pay for a hit that you actually get at your website. And, many PPC search engine providers allow you to completely control the cost associated with each hit. As mentioned previously, you are able to bid on how much you will pay for each hit to your website.
When it comes to using a PPC search engine, all you really need to do is select your keywords, make a bid for hits received through these keywords and set up your deposit account. The rest is in the hands of the PPC search engine service.
Through the process of selecting your own set of keywords, you control to a very large degree who you will be seeking out as potential targets for your website.
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