A Little Google Adwords Secret To Double, Even Triple Your Lead Generation Conversion.
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If you've been advertising your business opportunity or product online for any length of time you probably already already know that Google Adwords can be a great way to bring traffic to your lead generation campaign.
You'll probably agree that getting the traffic to your landing or lead capture page is the easy part...
Actually getting that traffic to convert into real-time hot leads for your opportunity or product is the hard part. This frustrates many Adwords advertisers to the point where they have to drop the campaign entirely because it simply wasn't profitable... or was it because they were going about it the wrong way? Don't let this happen to you!
One of the main reasons for Adwords failure in a lead generation campaign is total lack of keyword organization and proper targeting of the landing pages. That's right... I said PAGES.
Most beginner Adwords advertisers will go out and bid on 50,60 maybe even 100 keywords they will write ONE Google ad and then direct all of their adwords traffic to their one little landing page.
So you've got several different keywords and phrases, one Google ad and one landing or lead capture page. It's the sure-fire recipe to an adwords disaster.
Problem #1. You have too many keywords!
You cannot possibly write ONE ad that will effectively target ALL the available keywords you are bidding on. You need to group the keywords tightly and write your ad according to the keyword you are bidding on. If you don't organize your campaign this way the result will be an extremely low CTR (Click Through Rate).
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