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SEARCH ENGINE TRICKS

A Hard Look at PPC, Click Fraud and the Alternatives
By: Bill Platt
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    2007-10-24

    Table of Contents:
  • A Hard Look at PPC, Click Fraud and the Alternatives
  • There are four...
  • Believe it or...
  • If the experts...
  • The Independent Search...
  • ColdFront Network...

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    A Hard Look at PPC, Click Fraud and the Alternatives - Believe it or...


    (Page 3 of 6 )

    Believe it or not, a good percentage of "fraudulent clicks" are believed to be clicks perpetrated by people against their competitors.

    Personality Type #4: True-Blue Fraudsters

    Not that long ago pay-per-click providers realized that there was tremendous opportunity in offering small website owners a method for cashing in on their limited traffic.

    Today, a webmaster can go to any number of pay-per-click services, add a small piece of code to a webpage and start serving paid advertising the same day. Webmasters thus become revenue share partners with the PPC provider, splitting revenues with the PPC provider for each click.

    Ethical webmasters, of course, put the needs of their advertisers first and focus on putting eyeballs on their website so that visitors can click on the advertising links.

    But, the word "ethical" doesn't exist in the vocabulary of some webmasters. These are the "true-blue fraudsters" who believe in making "revenue at any cost... no matter who might be hurt by their actions." They devise schemes to have their own ads clicked in order to drive up their revenue share.

    These webmasters, although a minority, are responsible for the vast majority of fraudulent clicks. And, they are the same people that should be taken out behind the barn, for a good old-fashioned flogging --- one lashing for each stolen dollar would be fine with me.

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