A Hard Look at PPC, Click Fraud and the Alternatives - There are four...
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WHO IS CLICKING YOUR PAY-PER-CLICK LINKS?
There are four types of people who click on pay-per-click ads. Knowing who these people are helps explain why experts keep telling us that 20% to 25% of all clicks on PPC listings are "fraudulent clicks".
Personality Type #1: True-Blue Prospects
These are the people for whom you have placed your pay-per-click ads. They see your advertisement; they like what they see; and they click your link to see if you can actually serve their needs.
Personality Type #2: Accidental Clickers
Every once in a while, even my finger misfires, and I click an advertisement that I did not intend on clicking. My first thought is usually, "Oh no...", and my first action is to find the back button.
I didn't mean to cost that person money by clicking his advertisement... but I did. It was an accident. Now, the advertiser has to pay for my mistake. That bites.
Personality Type #3: Jealous Competitors
I would like to think that all of my, and your, competitors are fine, upstanding people. And most of them are. But, there are some who are not, and they click on pay-per-click links just to be spiteful or just to cost their business rivals a few dollars.
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