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SEARCH ENGINE TRICKS

8 ways to build a really bad web site for Search Engines
By: Jase Dow
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    2005-04-10

    Table of Contents:
  • 8 ways to build a really bad web site for Search Engines
  • If your competitors...
  • In addition to...
  • It is still...
  • If you want...

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    8 ways to build a really bad web site for Search Engines - If your competitors...


    (Page 2 of 5 )

    If your competitors web site has 15 or 20 pages in HTML talking about their good sand services then they will have a big advantage on you. If you must have a Flash site for graphical reasons then it would be wise to budget for a separate HTML web site to have along side the Flash so your site content can be read and indexed by search engines.


    Bad Move 3: Decide that graphics are more important than words

    Be careful. As great as some images can be, try not to let designers convince you that you don’t need copy on your web site or that a few lines is enough. Only very occasionally is there ever an excuse to fill your web site with graphics at the expense of text. If the graphics look great, then match them with great copy. Sales copy is important to tell your audience why your goods and services are important. Search engines also like to index plenty of useful copy too. 250-500 words is a sensible starting guide for most pages or ½ of the amount you would place in a brochure. Text copy is important and will always be so make sure web site has some!


    Bad Move 4: Leaving out the Meta tags

    This is a bad move as Meta Tags are important to search engines. Clear and concise title tags should be written for every page reflecting what it contains. Avoid writing things like ‘Home’ or ‘welcome’ as it’s fairly meaningless. If you page is selling blue widgets then get ‘blue widgets’ in the title and keep the title to 10 words or less.

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