8 Fundamental Tips For Search Engines Strategies You Must Know.
by Chris Varsamis
Search engines have been the primary marketing tool for thousands ofonline marketers. Top ranking is the basic objective for many commercialsites and the topic for many debates and arguments. Since search engineschange their algorithms all the time you can not have the solid and certainsystem which ensures the effectiveness of your marketing campaigns.
Unfortunately Top-10 ranking is not an easy task and if you are not theCEO of a search engines Optimization Company, you have at least to avoidsome basic mistakes most people do when they deal with them.
1) Not using your keywords in your TITLE TAG.
This is a killer mistake. If your business is about pets and you putin your title tag just your company?s name then you won?t stand a chance ofgetting top ranking in search engines. You must use your business? name andthe primary keyword. For example: Palmerston pets and accessories stores. Great discounts
You should also avoid overwriting keywords in your title tag. 8 words maxis enough. Everything beyond from that will terminate your top listing.
2) SUBMITTING TO FFA FOR MASSIVE LINK POPULARITY.
Just DON?T. Submitting to 600.000 FFA and classifieds won?t get youanywhere. These links are useless and the only thing you can expect is apermanent ban from the search engines or directory.
3) NO CONTENT.
Don?t expect to have top placement with a bunch of affiliate links inyour website. The algorithms are very well designed and ban these kinds ofweb pages. You must have content. Articles, e-books, software, informationor whatever you think is appropriate and relative with your site.
4) DO NOT OVERDO IT WITH OPTIMIZATION.
You may have heard the importance of optimization for your web site butdon?t overdo it. You should keep the balance. The search engines aresmarter than you think and will lower your site?s position for that.
5) NAME YOUR WEB PAGES WITH YOUR KEYWORDS-KEYWORD PHRASES.
Name your web pages after your important keyword phrase. For example ifyour keyword phrase is ?car accessories? then name your page
6) REMOVE META TAGS
Remove the unnecessary meta tags like date, author e.t.c. You should useonly the META REFRESH tag and the META DESCRIPTION tag.
7) NOT TOO MANY LINKS.
Limit the number of links on every web page to 50. If you have more tryto divide them to more pages or keep the most important links.
8) USE A SITE MAP
A site map is a page which contains the structure of your site. It?simportant to have one in your home page because the engines can spider yoursite?s sub pages and index your entire site.
Chris Varsamis has been online marketer since 1998 and he is the owner ofthe online publication www.ezine-affiliate-marketing.com.
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